Hands-on social marketing : a step-by-step guide to designing change for good / Nedra Kline Weinreich.
Material type: TextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2011.Edition: 2nd edDescription: xiv, 309 p. : ill. ; 28 cmISBN:- 9781412953696 (pbk. : acidfree paper)
- 1412953693 (pbk. : acidfree paper)
- HF5414 .W44 2011
Item type | Current library | Call number | Status | Date due | Barcode | |
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Book | Janis P. Bellack Library General Stacks | COM ADV SOCIAL (Browse shelf(Opens below)) | Available | 36349000004514 |
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CHR OST MODEL Osteoporosis model | CHR SICKLE SICKLE A sickle cell coloring book for kids | CHRONICLE Reimagining the student experience : how colleges can help students connect, belong, and engage | COM ADV SOCIAL Hands-on social marketing : | COM COAL BUIHEA Building health coalitions in the black community | COM COAL WORTOG Working together, moving ahead : | COM COLL COLRES Collaborative research : |
Includes bibliographical references and index.
Social marketing basics -- Not just business as usual -- The social marketing mix -- The social marketing process -- Research in the social marketing process -- Analysis -- Conducting formative research -- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design -- Developing effective messages -- Identifying appropriate channels -- Producing creative communications -- Pretesting principles -- Conducting the pretest -- Using the pretesting results -- Developing an implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity -- Monitoring implementation -- Evaluation basics -- Evaluation design -- Evaluation methods -- Using feedback to improve your program.
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